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Questions for Your Private Health Plan:

Preparing for the Cost of Health Care

Reviewed July 2025

If your child needs to see a new medical provider, start new medications, treatment or therapy service, and you are relying on your family’s private health insurance for payment, it is important to prepare for the potential cost.  These tips and ideas will help you be ready, so you are not surprised by large bills, or unforeseen out-of-pocket costs.  

Where to Start

  1. Read your health plan’s Summary of Benefits and Coverage (SBC). This is the document explaining the covered services under your plan. It details the cost of care, including possible out-of- pocket costs like co-payments, co-insurance and deductibles. This document is not the marketing brochure you might get from your employer. It is the contract between you and your insurance company.
  1. Check your insurer’s website for information. Many insurance companies offer a member portal where you can find details about your coverage, find in-network providers, and some sites will let you search for specific medical procedures or medications to see if they’re covered.
  1. Call Member Services to ask if a treatment or service will be covered. Their phone number will be on the back of your insurance card.

Before calling or getting online, have the following information ready:

      • Your child’s and/or family’s member number or plan identification number
      • The name of the medical provider and their contact information, including the clinic address and phone number
      •  The number of visits requested, the name of the medication, or other specific details about the medical services recommended
  1. Check the Formulary: A formulary is a list of prescription drugs covered by your insurance plan. Insurance companies categorize these into tiers based on cost. Your co-pay will vary depending on which tier a medication falls into. If your child’s medical provider is recommending a new medication that does not appear on the formulary, contact the clinic to see if a similar medication, or a generic version, that is on the list can be substituted.

What to Know about Deductibles

A deductible is the amount you owe for covered health care services before your insurance begins to pay. For example, if your deductible is $1,000, your plan won’t usually cover any costs until you’ve met your $1,000 deductible, or paid $1,000 out of your own pocket, for covered services. The deductible may not be applied to all services, including preventive health services like immunizations and well-child visits.

Know the Difference Between Co-Pay and Co-Insurance

A co-payment (or co-pay) is an amount you may be required to pay as a share of the cost for a medical service or supply, like a doctor’s visit or prescription. A co-pay is often a set amount. For example, you might pay $20 each time you visit your doctor or pick up a prescription.

Co-insurance is the amount you may be required to pay as your share of the cost for services after you pay any deductibles and is usually a percent of the overall cost. For example, you may be responsible for paying 20% of the bill for a doctor’s appointment.

Tip For Families

Carefully review all the charges when you receive bills from a medical provider. Did they remember to submit the charges to all insurance providers, including Wisconsin Medicaid, if your child is enrolled? Did your child receive the services that were billed to you? Call the clinic or hospital billing office if you have questions or concerns about any charges. Also, keep in mind that an explanation of benefits (EOB) sent from your health plan is not a bill, but can be helpful in understanding what was covered, what was not, and why.

Out-of-Pocket Maximum

An out-of-pocket maximum or limit is the most you may be asked to pay during a year (1 policy period) before your health plan starts to pay 100% for covered services. This limit applies to new demands for deductibles, co-insurance, co-payments, or similar charges. This limit does not usually apply to premiums (the amount you pay each month to have the coverage), services from non-network providers, or other out-of-network cost sharing.

Why Choosing an In-Network or Out-of-Network Provider Matters

A network is a group of providers that your insurance company or health plan works with most often. Staying within the network can help with coordination of medical care and reduce costs for the insurance company. However, many health plans will either partly or fully cover the cost of seeing a non-network provider, if a similar provider or specialist is not available within their network.

Referral and Prior Authorization

A referral is an order from your primary care doctor to see a specialist or get certain medical services. Many health plans require a referral before they cover the cost of care from any provider other than your primary care doctor.

A Prior Authorization (PA) Request is an approval process used by health plans and Wisconsin Medicaid to decide if the cost of a medical service, device or treatment will be covered. It’s sometimes called an authorization request or prior approval. In most cases, health plans and Medicaid approve PA requests if they are found to be medically necessary. To learn more about PAs and medical necessity read Family Voices fact sheet on Insurance Prior Authorizations.

Learn more: healthcare.gov/choose-a-plan/your-total-costs

Who Can Help:

ABC for Health is a public interest law firm that works to ensure health care access for children and families. Contact ABC for Health if you have concerns about a medical bill or your health plan is denying coverage for a medical service – safetyweb.org or (608)261-6939.

Covering Wisconsin is the state’s licensed health insurance navigator organization. Staff members are available to help individuals and families find affordable health coverage and online resources explain how to make the most of health care benefits – coveringwi.org or (877)942-6837.

Wisconsin’s Offie of the Commissioner of Insurance is the state agency that regulates insurance companies offering plans to Wisconsin residents. You can contact OCI to ask questions or file a complaint. OCI also has resources for consumers like listings of agents, available plans and tips for saving money on insurance coverage.  

 

INFORMATION AND RESOURCES

Wisconsin Wayfinder: Children’s Resource Network, 877-WiscWay (877-947-2929): Wisconsin Wayfinder offers families one name and phone number to find services for children with special health care needs. Wayfinder connects you to a resource guide at one of the five Children’s Resource Centers in your area.

Family Voices of Wisconsin, 2019©  |  familyvoiceswi.org

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